Mars Drinks Brings a ‘Barista’ to Work: FLAVIA® Barista Brewer Fuels Moments of Business Collaboration
TEDx Speaker Simon Sinek Discusses Fulfillment at Work During NYC FLAVIA Barista Launch Event
NEW YORK, NY (November 3, 2014) — What if coffee breaks led to something bigger? They can. Mars Drinks—a 100 percent workplace-dedicated segment of Mars, Incorporated—believes that fueling great-tasting moments at work is intrinsically linked to creating moments of collaboration, connection, reflection, and inspiration. And today in New York City, Mars Drinks unveiled its newest workplace innovation: the FLAVIA Barista, a single-serve brewer that offers coffee, tea, hot chocolate, lattes, cappuccinos, and now, authentic premium espresso.
The launch featured a keynote presentation by New York Times best-selling author, renowned leadership expert, and TEDx speaker Simon Sinek. Borrowing inspiration from Sinek’s latest book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, the event explored ways to empower employees, cultivate a sense of belonging, and seize big opportunities in the workplace.
“We believe that people are the most important asset to any business, and our drink solutions have been specifically designed with the workplace in mind, to create moments of engagement, collaboration, productivity and well-being,” said Xavier Unkovic, Global President, Mars Drinks. “It is our belief that the FLAVIA Barista will inspire senior managers and interns alike to communicate, collaborate and share ideas over a fresh, premium hot beverage,” he said.
Sleek and state-of-the-art, the FLAVIA Barista by Mars Drinks brews premium, coffeehouse-style hot beverages in individual servings, including full-bodied, Italian, SEGAFREDO ZANETTI® espresso and 100% Arabica ALTERRA® espresso, perfectly crafted with a thick, rich ‘crema’ at the touch of a button.
True to its name, the FLAVIA Barista is a coffee artisan, calibrating pressure, tamping, and temperature to deliver consistently amazing drinks, with a proprietary brewing method that ensures no flavor cross-contamination. And by design, the FLAVIA Barista is visually appealing from all angles, serving as a functional piece of art for the office environment. With the push of a button, the FLAVIA Barista brewer acts as the centerpiece of the workplace, from the boardroom to the break room.
The FLAVIA Barista drink system is currently available for pre-order, and will emerge in offices throughout the U.S. and internationally beginning in December 2014. Visit the Mars Drinks website to learn more about the new FLAVIA Barista, and continued Mars Drinks innovations for the workplace.
ABOUT MARS DRINKS
Mars Drinks creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well-being. Throughout North America, Europe and Asia, Mars Drinks supports businesses who want to provide great working environments for their people. Part of Mars, Incorporated Mars Drinks focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business. In 1973 Mars Drinks introduced KLIX® the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe. In 1984 Mars Drinks pioneered the single serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, and DOVE® Hot Chocolate, Mars Drinks creates more than 1 billion great tasting moments at work! Find Mars Drinks online at www.marsdrinks.com.
ABOUT MARS, INCORPORATED
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance. Mars, Incorporated is proud to have been ranked 85th in the FORTUNE 100 Best Companies to Work For® list, compiled by the Great Place to Work® Institute, for the third consecutive year.
MARS DRINKS CONTACT:
Jodie Magee, Global Manager, Integrated Marketing Communications Jodie.email@example.com +1-610-719-2269
Kayla Reed, Porter Novelli Kayla.firstname.lastname@example.org +1-678-428-2107